In advance of Valentine’s Day, the Gazette contacted three dating companies that run classified personals in Harvard Magazine and other alumni publications to get the lowdown on Ivy Leaguers’ romantic needs, and the efforts to serve them. Capitalism is on the case.ĭating companies and matchmakers that cater mostly to highly educated and proficient singles have seized on this selective market. The dating scene can be overwhelming and unsettling, including for Ivy League men and women who have achieved success in their professional lives but not in their romantic lives.
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